Careers At Prism MicrosystemsJob Title: Marketing Analyst Providing analysis of all sales activities and marketing campaigns. Designing research projects, which answer particular business questions. Analyzing marketing metrics for identifying effect-cause relationships between financial outcomes and marketing actions to raise profitability. Working with Product Management for identifying modern marketing opportunities and working with customers in completing concept testing. Developing surveys and focus groups to capture data on market research. Conducting market research for determining brand perceptions, understanding customer needs, evaluating market penetration, analyzing competitors. Managing market segmentation, positioning exercises, targeting as required. Performing customer satisfaction survey annually and compiling results report. Building marketing dashboards, which visualizes fundamental performance indicators. Completing competitive analysis for maintaining the company competitor advantages. Integrating market research information with the company system to develop new leads. Conducting industry analysis: Technological, Social, Political and Economical. Monitoring and tracking website messaging, competitive advertisements etc. Providing daily snapshot with excel spreadsheets and reports.
APPLICANT MUST HAVE;
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